iOS application rejected from the AppStore

Unfortunately sometimes application is rejected by AppStore’s editors.
Reasons of rejection can be split into three types: advertisement, conceptual, technical.

Advertisement's reasons are wrong information about application, grammar mistakes in description and so on.

The conceptual reasons are breaking rules described in Human Interface Guide Book. You can read about approaches to creation successful application in this guide from Apple:
https://itunes.apple.com/ua/book/ios-human-interface-guidelines/id877942287?mt=11

Human Interface Guide Book is "manual" for checking application for moderators of AppStore. So you have use this book as collection of rules to application.

If your application has conceptual issues by opinion of AppStore’s support you have a choice:
1. You can fix all issues in best manner to fit requirements of HIG Book.
2. If application is huge or you have sent it for review several times you have to change your strategy. My approach is to make application as simple as it can be and upload it for review step by step with adding of new features. It allows for moderator to see your application more detailed and understand how it works. So moderator sees history of your application’s submissions and can figure out how it should work.

The technical reasons of rejections are:
1. Application “traps” and “crashes”.
2. Nonstandard (unusual for iOS) user interface.
3. Beta version, uncompleted application.
4. Some compiling issues, here is about these requirements: minimal version, supported platforms, screen sizes, etc.
5. Application has not enough features to be published.

I have positive experience of writing appeals to support of AppStore and changing applications to allow publish it at AppStore. For success I used:
1. Changing user interface to requirements of HIG Book.
2. Adding features to application.
3. Fixing of issues, changing structure (architecture) of application according to requirements of HIG Book.

For revision of your application I need:
1. Access to your iOS developer account.
2. Sources of application.
3. List of similar application (optional)

Cost of your application revision procedure is 50 USD. After this procedure I will provide to you my conclusion about possible appropriate solution(s).

You can contact me by e-mail vovan4u@ukr.net or  Skype: peredovik.propagandi